make a Life

  • We Value Family Values.

    Our city places in the top 10 for best cities for families, according to Parenting magazine.

  • We’re #1! Almost.

    Madison ranks #2 among best-run U.S. cities, according to 24/7 Wall Street.

  • Green is the new black.

    Clean air, numerous parks, and miles of hiking and biking trails combine to make Madison America’s greenest city.

  • Location. Location. Okay, you know the rest.

    Apartments are popping up all over downtown, giving young professionals and others an abundance of urban housing options.

  • Geography 101.

    Being situated between two lakes offers a rare and beautiful natural setting. Sail a boat, paddle a kayak, go fishing, have a picnic or just sit back and watch the sun set.

  • Lions and tigers and lemurs, oh my.

    Pack up the kids and head to the zoo. Admission is (can you believe this?) free.

  • Order a round near the Square.

    With 35,000 bars on State Street alone (okay, our math is little fuzzy here), we’re ready to toast your arrival in Madison.

  • Bring your blanket, bring your baby.

    Enjoy free concerts in the shade of the Capitol every summer.

  • High Honors.

    Ranked among best places to educate a child.

  • If you lived here, you’d be home by now.

    Average commute 20 minutes, car optional.

  • Most eligible bachelor’s.

    Nearly half of Dane County holds a bachelor’s degree or higher.

  • Weekend Warriors.

    12 beaches, 260 parks and 120 miles of hiking and biking trails.

  • True to Our Roots.

    Largest producer-only farmers’ market in the country.

  • Artisan and Craft.

    Culture. Craft brews and spirits.

  • Clap Along.

    Top 10 Happiest Cities in the World.

  • Free Spirit and Free Music.

    Free concerts across the city.

  • A City That Grows With You.

    Top 10 place to live for young adults, retirees and families.

  • A laboratory for change.

    Designing an equitable future for all.

things to do

  • food + beverage

    With award-winning restaurants using locally-sourced foods, a legacy of brewing and distilling, and the largest producer-only farmers’ market in the country, Madison has earned the reputation as a crafty city.

    see the full list
  • sports + recreation

    Well-known as the home of the Wisconsin Badgers and one of only 40 IRONMAN cities worldwide, Greater Madison also features numerous and varied recreational opportunities, from beautiful walking and hiking trails to kayaking and sailing on one of the city’s four lakes. Madison is one of just five U.S. cities to attain platinum-level status as a Bicycle Friendly Community and even leads the nation in playgrounds per capita.

    see the full list
  • arts, culture + entertainment

    Greater Madison offers generous access to award-winning, state-of-the-art libraries, theater and music venues, botanical gardens, natural, historical and art museums and a top-rated children’s museum.

    see the full list
  • shopping + specialty retail

    You can shop for a wide range of innovative products in Greater Madison: Flourishing industries such as artisan food, craft beer and fashion reflect the lifestyles and values of the people who live here.

    see the full list
  • events

    Whether it’s live music, major sporting events, festivals featuring food and drink, or diverse cultural attractions, Greater Madison offers something for every interest and every season.

    see the full list

High Honors.
Ranked among best places to educate a child.

Photo: Madison Public Library

If You Lived Here, You’d Be Home By Now.
Average commute 20 minutes, car optional

Photo: John Maniaci

Most Eligible Bachelor’s.
Nearly half of Dane County holds a bachelor’s degree or higher

Photo: Bryce Richter - University of Wisconsin – Madison #22379

Weekend Warriors.
12 beaches, 260 parks and 120 miles of hiking and biking trails

Photo: Ryan Wisniewski

A laboratory for change.
Designing an equitable future for all.

Photo: Zachery Moneypenny

True to Our Roots
Largest producer-only farmers’ market in the country

Photo: Katie Wheeler

Artisan and Craft
Culture. Craft brews and spirits.

Photo: Katie Berndt - Vom Fass on State Street

Clap Along
Top 10 Happiest Cities in the World

Photo: Bryce Richter - University of Wisconsin - Madison #15446

Free Spirit and Free Music
Free concerts across the city

Photo: Chris Lotten

A City That Grows With You
Top 10 place to live for young adults, retirees and families

Photo: John Maniaci